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Data Collection

Data Collection

 

Data collection is BOMI’s core service. Our research targets include both consumers and industry professionals, in cities and rural areas across the whole of China.

 

We are proudly capable and experienced in a full range of quantitative and qualitative data collection methodologies.

 

Quantitative

  • Car Clinics

  • Wechat Panels

  • Online Surveys

  • Telephone Interviews

  • Street Intercept Surveys

  • Door To Door

  • Central Location

  • Mystery Shopping

  • Rural Survey

  • Mail Survey

Qualitative

  • Focus Groups/Mini Group

  • In-dept Interviews

  • Focus Groups

  • Ethnography

  • Usability Study

  • Door To Door

  • Accompanied Shopping