Local Insights

Accurate and precise execution is only one element of successful data collection; equally important is choosing the methodologies and tactics that work best under local conditions.

This choosing of methods and tactics can be especially challenging in China due to wide variation in the nation’s social, cultural and linguistic conventions and rapid rate of social change. To foreign firms conducting research here, the difficulties are amplified by unfamiliarity.

In order to better help clients achieve their research objectives, BOMI provides comprehensive guidance in data collection design and planning, as well as assistance with post-collection research activities. Whether it is determining the feasibility of a research proposal, structuring an in-depth interview, formulating survey questions or interpreting data, we use our local knowledge and wealth of experience to help clients optimize all aspects of their research campaigns.