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Industry Expertise

Industry Expertise

Methodologies:

Car Clinic (Static, Dynamic)
Ethnography
Workshop
Online Experience Journey / Online Ethnography / Online FGD
Online Community

New Vehicle Owner Satisfaction (CATI)
Consumer Segmentation Tracking (Web-CAPI)
Fundamental U&A Study (Web-CAPI)
Automobile Dealer Study (Web-CAPI)
Mystery Shopping

Categories: Oncology, Hepatitis, Diabetes, ED, Flu Vaccine, OTC, Dental, Nutrition Supplements, Test Instruments, Operation instruments, Clinic Service, etc.
Topics: market assess and feasibility, medicine retail and purchase, equipment purchasing process, brand awareness and logo test, etc.
Target respondents: doctors, patients, policy regulators and pharmaceutical retailers
Interview methodologies: Industrial desk research, quantitative face-to-face & telephone, qualitative FGD&IDI

　

Retail & Catering

Some examples:

Brand Tracking Study (CATI, online)
Consumer Behavior Study (CATI, F2F, and observation)
Ad Effect Evaluation Study (FGD, Ethno, and CATI)
Mystery Shopping

New Customer Source Survey (Store Exit Intercept)
Brand Positioning & Product Test (F2F）
Customer Flow study …

　

Financial & Insurance

Target respondents: ultra high net worth, high net worth, elders, rural and other niche groups

　

Some examples:

U&A and Concept Evaluation (IDI, FGD)
Lifestyle and Concept Evaluation (Ethnography)
Brand Tracking Study (CATI, online)
Penetration Study (CATI, Web-CAPI)

Advertisement Evaluation Study (FGD, Ethno, and CATI)
Mystery Shopping
Brand Positioning & Product Test (F2F）

Electronics and Home Appliance

Some examples:

Customer U&A Study (Home visit, FGD)
Ethnography（Home visit, accompanying shopping)
Market Immersion
New product Test (IDI, Home placement, VR)

Store Display Study (Store Exit Intercept, observation, IDI, VR)
Brand Positioning & Product Test (FGD）
Brand Tracking Study (CAWI, Online)

　

Sports & Fashion

Some examples:

Brand Tracking Study (CATI, online)
Advertisement Study (FGD, Ethno, and CATI)
Brand Positioning & Product Test (F2F）

Customer flow study (in store intercept)
Online Community