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Philosophy & Values

Our Philosophy & Values

 

BOMI is the company that overseas research agencies and international brands turn to for first-rate data collection and insights on China’s markets and consumers.

 

Holistic Understanding

We believe that providing value to clients starts with fully understanding their research goals and requirements. Understanding research goals is the first step towards successful design and execution of data collection programs.

Long-term Relationships

At BOMI, we are focused on the long-term growth of our business, and so we seek to build long-term client relationships. We recognize that cultivating such relationships requires a deep commitment. It also requires that we keep our practices ever up-to-date, and remain consistently agile and at the top of our game.

Innovation

BOMI uses the time-tested, scientific data collection methodologies of modern marketing research. Yet client needs and local conditions often dictate that techniques need to be adjusted and tweaked, and sometimes customized outright, in order to obtain the desired information. Innovation is at the heart of this process, and BOMI is proud of its ability to develop sophisticated, customized data collection solutions for clients when the need arises.